Senior marketing leadership · AI systems · video

You've got a marketing team. What you're missing is a marketing leader.

The Grimm Company gives growing B2B companies senior marketing leadership, modern AI-driven execution, and in-house video — without a full-time CMO on payroll.

Founder film Brad Grimm, founder of The Grimm Company
Why Grimm exists — 1 min
The real problem

Your marketing isn't broken. It's underpowered.

You're not a startup. You have a team, a budget, and real revenue. But marketing runs without senior direction — busy with tactics, light on strategy, and years behind on what AI now makes possible. So it underperforms what the business actually needs.

Marketing reports activity, not outcomes.
No one owns strategy above the tactic level.
You're paying for tools and tactics nobody's connected to a plan.
Competitors with worse products are out-marketing you.
Why Grimm is different

Three capabilities most firms split across three vendors.

01 — Strategy

We set the strategy.

Senior marketing leadership using the Strategy First framework — so every tactic ties to a plan, not a guess.

02 — Build

We build the systems.

We don't just advise. We build the AI-driven dashboards, content systems, and automated reporting that actually run your marketing.

03 — Video

We make the video.

In-house video production to tell the story — the part most strategy shops outsource or skip.

Most firms do one of these. We do all three — and we're the senior strategist in the room the whole way.

From the founder

The gap between advice and execution — and why we close it.

Most fractional CMOs only advise. Most AI shops can build but have no strategic depth. I started The Grimm Company to do both — set the direction and build the systems that run it, with the video to tell the story.

Brad Grimm — Founder & senior strategist

Brad Grimm
From the founder

Trusted by B2B companies across the Midwest's industrial, ag, financial, and building-products sectors.

HNI
Hearth & Home Technologies
CNH Industrial
SpectraBuild
Beck's Hybrids
How it works

A path you can see — and results that compound.

01

Strategy First

We start with a paid discovery-to-strategy engagement that produces a written marketing plan.

02

We lead & build

We step in as your marketing leadership and build the systems to execute.

03

You compound

Strategy, execution, and measurement working together — so results build instead of reset.

The cost of staying underpowered

Every quarter without senior direction is budget spent without compounding.

Wasted spend on disconnected tactics, a pipeline that moves slower than it should, and ground lost to competitors who are simply marketing better.

Two ways to start

Ready to talk? Or just want to know where you stand?

Not sure where you stand? Take the assessment. Ready to talk? Book a call.